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Managing Electronic Media

Making, Marketing, And Moving Digital Content

by Joan (Phd Associate Professor, National University) Van Tassel e Lisa Poe-Howfield
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2017 ‧
270,38€
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Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.

Managing Electronic Media

Making, Marketing, And Moving Digital Content

by Joan (Phd Associate Professor, National University) Van Tassel e Lisa Poe-Howfield

Property Description
ISBN: 9781138442979
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2017
Language: English
Dimensions: 190 x 234 x 20 mm
Cover: Hardcover
Pages: 432
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781138442979