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Management Of Marketing

by Geoff Lancaster e Paul Reynolds
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2005 ‧
56,77€
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Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.

Management Of Marketing

by Geoff Lancaster e Paul Reynolds

Property Description
ISBN: 9780750661034
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2005
Language: English
Cover: Softcover
Pages: 422
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750661034