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Management Of Corporate Communication

From Interpersonal Contacts To External Affairs

by Robert L. Heath
language: english
Publisher: TAYLOR & FRANCIS INC, June of 1994 ‧
71,64€
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While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.

Management Of Corporate Communication

From Interpersonal Contacts To External Affairs

by Robert L. Heath

Property Description
ISBN: 9780805815528
Publisher: TAYLOR & FRANCIS INC
Release Date: June of 1994
Language: English
Cover: Softcover
Pages: 316
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780805815528