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Social Media And Public Relations

Fake Friends And Powerful Publics

by Robert L. Heath, Shirley Leitch e Judy Motion
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2019 ‧
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The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.

Social Media And Public Relations

Fake Friends And Powerful Publics

by Robert L. Heath, Shirley Leitch e Judy Motion

Property Description
ISBN: 9780367278984
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2019
Language: English
Dimensions: 141 x 222 x 33 mm
Cover: Softcover
Pages: 224
Format: Book
Collection: Routledge Revivals
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780367278984

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