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Luxury Wine Marketing

The Art And Science Of Luxury Wine Branding

by Liz, Mw Thach e Peter Yeung
language: english
Publisher: ACADEMIE DU VIN LIBRARY LIMITED, February of 2024 ‧
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A textbook and practitioner’s guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.

Luxury Wine Marketing

The Art And Science Of Luxury Wine Branding

by Liz, Mw Thach e Peter Yeung

Property Description
ISBN: 9781913141578
Publisher: ACADEMIE DU VIN LIBRARY LIMITED
Release Date: February of 2024
Language: English
Dimensions: 156 x 234 x 25 mm
Cover: Hardcover
Pages: 288
Format: Book
Collection: The Classic Wine Library
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781913141578

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