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Luxury Fashion Marketing And Branding
A Strategic Approach
language: english
Publisher:
TAYLOR & FRANCIS LTD, August of 2024 ‧
see product details
SYNOPSIS
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
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| Property | Description |
|---|---|
| ISBN: | 9781032206882 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | August of 2024 |
| Language: | English |
| Dimensions: | 174 x 246 x 10 mm |
| Cover: | Softcover |
| Pages: | 186 |
| Format: | Book |
| Collection: | Mastering Fashion Management |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781032206882 |
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