Luxury Fashion Marketing And Branding

A Strategic Approach

by Alice (Leeds University, Uk) Dallabona
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2024 ‧
55,42€
49,88€
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Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

Luxury Fashion Marketing And Branding

A Strategic Approach

by Alice (Leeds University, Uk) Dallabona

Property Description
ISBN: 9781032206882
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2024
Language: English
Dimensions: 174 x 246 x 10 mm
Cover: Softcover
Pages: 186
Format: Book
Collection: Mastering Fashion Management
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781032206882