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Library Marketing And Communications

Strategies To Increase Relevance And Results

by Cordelia Anderson
language: english
Publisher: AMERICAN LIBRARY ASSOCIATION, August of 2020 ‧
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Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.

Library Marketing And Communications

Strategies To Increase Relevance And Results

by Cordelia Anderson

Property Description
ISBN: 9780838947999
Publisher: AMERICAN LIBRARY ASSOCIATION
Release Date: August of 2020
Language: English
Dimensions: 229 x 153 x 11 mm
Cover: Softcover
Pages: 176
Format: Book
Collection: Magic Eye
Categories: Books in English > Others
EAN: 9780838947999

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