Leveraging Japan

Marketing To The New Asia

by Robert E. Gunther, Yoram (Jerry) Wind, Hotaka Katahira e George Fields
language: english
Publisher: JOHN WILEY & SONS INC, January of 2000 ‧
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Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising.

Leveraging Japan

Marketing To The New Asia

by Robert E. Gunther, Yoram (Jerry) Wind, Hotaka Katahira e George Fields

Property Description
ISBN: 9780787946630
Publisher: JOHN WILEY & SONS INC
Release Date: January of 2000
Language: English
Cover: Hardcover
Pages: 356
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9780787946630