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Leveraging Japan
Marketing To The New Asia
language: english
Publisher:
JOHN WILEY & SONS INC, January of 2000 ‧
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SYNOPSIS
Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780787946630 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | January of 2000 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 356 |
| Format: | Book |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9780787946630 |