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Digital Marketing
Global Strategies From The World'S Leading Experts
language: english
Publisher:
JOHN WILEY & SONS INC, February of 2001 ‧
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SYNOPSIS
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780471361220 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | February of 2001 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 432 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780471361220 |