Digital Marketing

Global Strategies From The World'S Leading Experts

by Yoram (Jerry) Wind e Vijay Mahajan
language: english
Publisher: JOHN WILEY & SONS INC, February of 2001 ‧
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The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S.

Digital Marketing

Global Strategies From The World'S Leading Experts

by Yoram (Jerry) Wind e Vijay Mahajan

Property Description
ISBN: 9780471361220
Publisher: JOHN WILEY & SONS INC
Release Date: February of 2001
Language: English
Cover: Softcover
Pages: 432
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780471361220