Beyond Advertising

Creating Value Through All Customer Touchpoints

by Catharine Findiesen Hays e Yoram (Jerry) Wind
language: english
Publisher: JOHN WILEY & SONS INC, March of 2016 ‧
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

Beyond Advertising

Creating Value Through All Customer Touchpoints

by Catharine Findiesen Hays e Yoram (Jerry) Wind

Property Description
ISBN: 9781119074229
Publisher: JOHN WILEY & SONS INC
Release Date: March of 2016
Language: English
Dimensions: 158 x 236 x 24 mm
Cover: Hardcover
Pages: 288
Format: Book
Collection: Practiceplanners
Categories: Books in English > Management > Advertising
EAN: 9781119074229