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Knowledge-Based Marketing

The 21st Century Competitive Edge

by Ian Chaston
language: english
Publisher: SAGE PUBLICATIONS INC, April of 2004 ‧
89,21€
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Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Knowledge-Based Marketing

The 21st Century Competitive Edge

by Ian Chaston

Property Description
ISBN: 9781412900034
Publisher: SAGE PUBLICATIONS INC
Release Date: April of 2004
Language: English
Cover: Softcover
Pages: 288
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781412900034