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Entrepreneurial Management In Small Firms

by Ian Chaston
language: english
Publisher: SAGE PUBLICATIONS LTD, November of 2009 ‧
89,21€
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Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

Entrepreneurial Management In Small Firms

by Ian Chaston

Property Description
ISBN: 9781848600256
Publisher: SAGE PUBLICATIONS LTD
Release Date: November of 2009
Language: English
Cover: Softcover
Pages: 272
Format: Book
Categories: Books in English > Management > Business Organizations
Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781848600256