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Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.

Introduction To Sport Marketing

by Constantino (Rmit University, Australia) Stavros, James (Newcastle Business School, Australia) Skinner, Aaron C.T. (University Of Newcastle, Australia) Smith, Andrea N. (Loughborough University London, Uk) Geurin e Lauren M. (Loughborough University London, Uk) Burch

Property Description
ISBN: 9781032489001
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2024
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Hardcover
Pages: 410
Format: Book
Collection: Sport Management Series
Categories: Books in English > Management > Marketing
EAN: 9781032489001