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International Marketing Strategy

The Country Of Origin Effect On Decision-Making In Practice

by Donata Vianelli, Patrizia De Luca e Giovanna Pegan
language: english
Publisher: Springer Nature Switzerland AG, December of 2019 ‧
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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.

International Marketing Strategy

The Country Of Origin Effect On Decision-Making In Practice

by Donata Vianelli, Patrizia De Luca e Giovanna Pegan

Property Description
ISBN: 9783030335878
Publisher: Springer Nature Switzerland AG
Release Date: December of 2019
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 188
Format: Book
Collection: International Series In Advanced Management Studies
Categories: Books in English > Management > Management and Organization
EAN: 9783030335878