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International Marketing Strategy
The Country Of Origin Effect On Decision-Making In Practice
language: english
Publisher:
Springer Nature Switzerland AG, December of 2019 ‧
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81,10€
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SYNOPSIS
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783030335878 |
| Publisher: | Springer Nature Switzerland AG |
| Release Date: | December of 2019 |
| Language: | English |
| Dimensions: | 155 x 235 x 20 mm |
| Cover: | Hardcover |
| Pages: | 188 |
| Format: | Book |
| Collection: | International Series In Advanced Management Studies |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9783030335878 |
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