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Integrated Marketing Communication

Creating Spaces For Engagement

language: english
Publisher: BLOOMSBURY PUBLISHING PLC, August of 2018 ‧
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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

Integrated Marketing Communication

Creating Spaces For Engagement

Property Description
ISBN: 9781498540049
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: August of 2018
Language: English
Cover: Softcover
Pages: 286
Format: Book
Collection: Integrated Marketing Communication
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781498540049