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Integrated Marketing Communication

Creating Spaces For Engagement

language: english
Publisher: BLOOMSBURY PUBLISHING PLC, September of 2016 ‧
121,67€
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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

Integrated Marketing Communication

Creating Spaces For Engagement

Property Description
ISBN: 9781498540025
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: September of 2016
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 198
Format: Book
Collection: Integrated Marketing Communication
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781498540025