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Integrated Marketing Communicacb
Creative Strategy From Idea To Implementation
language: english
Publisher:
ROWMAN & LITTLEFIELD, July of 2014 ‧
see product details
SYNOPSIS
New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781442221215 |
| Publisher: | ROWMAN & LITTLEFIELD |
| Release Date: | July of 2014 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 338 |
| Format: | Book |
| Collection: | The Patrick Moore Practical Astronomy Series |
| Categories: |
Books in English
>
Others
|
| EAN: | 9781442221215 |
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