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Information Processing Research In Advertising

language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2026 ‧
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Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems.

Information Processing Research In Advertising

Property Description
ISBN: 9781041378211
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2026
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 330
Format: Book
Collection: Psychology Revivals
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781041378211

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