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Influencer Marketing

Building Brand Communities And Engagement

language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2025 ‧
56,77€
51,09€
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Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

Influencer Marketing

Building Brand Communities And Engagement

Property Description
ISBN: 9781032562223
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2025
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 332
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Management > Advertising
EAN: 9781032562223