Capa do artigo Influence Is Your Superpower

Influence Is Your Superpower

The Science of Winning Hearts, Sparking Change, and Making Good Things Happen

by Zoe Chance
language: english
Publisher: Random House Publishing Group, February of 2022 ‧
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Get what you want without compromising who you are: the new rules of persuasion to influence others for good.
We're all nice. In fact, we're told we're too nice and we have to change to succeed: 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not.

We can naturally be persuasive and successful every day without making enemies of ourselves or other people.

Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing on the latest behavioural research, entertaining real-life stories and the skills she teaches on her sell-out Yale University MBA course, Zoe Chance unpacks what influence is and how we are persuaded before setting out a series of powerful skills you can adopt to master the art of persuasion and influence. Her techniques include the Magic Question, Powerful Listening, the What Would It Take Question and Building Support.

She also looks at how to use influence for maximum positive impact in the world - and how to defend yourself against the 'dark arts' of persuasion by other less scrupulous individuals or institutions.

Bold, entertaining and efficacious, this indispensable book is a call to action for all the nice people in the world wanting to practice influence without resorting to manipulation, bullying or corruption to create a brighter more positive future.

Influence Is Your Superpower

The Science of Winning Hearts, Sparking Change, and Making Good Things Happen

by Zoe Chance

Property Description
ISBN: 9780593446232
Publisher: Random House Publishing Group
Release Date: February of 2022
Language: English
Dimensions: 210 x 295 x 15 mm
Cover: Softcover
Format: Book
Collection: The World Of Eric Carle
Categories: Books in English > Management > Management and Organization
Books in English > Personal Development > Personal Development
EAN: 9780593446232

ABOUT THE AUTHOR

Zoe Chance

Zoe Chance é escritora, professora, filantropa e investigadora com foco no tema da influência interpessoal. Doutorada em Harvard, dirige e leciona o curso mais popular da Yale School of Management, Dominar a Influência e a Persuasão, que é a base do seu bestseller internacional O Superpoder da Influência. A autora ensina os seus alunos a angariarem dinheiro, a serem eleitos para cargos políticos, a financiar start-ups, a iniciar movimentos cívicos, a salvar vidas, a fechar grandes negócios, a negociar ofertas de emprego e até a encontrar o amor. As suas investigações foram publicadas nas principais revistas académicas e divulgadas em meios de comunicação como o New York Times, o Wall Street Journal, a Economist e a BBC. A Google usa a sua estrutura de economia comportamental como base para a política alimentar global utilizada para ajudar os seus funcionários a fazerem escolhas mais saudáveis. A palestra de Zoe no TEDx, How to Make a Behavior Addictive, teve mais de 500 mil visualizações. Saiba mais sobre a autora em: zoechance.com

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