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Industrial Marketing Research (Rle Marketing)

Management And Technique

by Nicholas Stacey e Aubrey Wilson
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2014 ‧
209,54€
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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

Industrial Marketing Research (Rle Marketing)

Management And Technique

by Nicholas Stacey e Aubrey Wilson

Property Description
ISBN: 9781138791633
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2014
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 290
Format: Book
Collection: Routledge Library Editions: Marketing
Categories: Books in English > Management > Marketing
EAN: 9781138791633