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Images Of Health In Food Advertising

Misleading Marketing And The Health Belief Model

by Debbie Danowski
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, September of 2026 ‧
108,15€
97,34€
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Debbie Danowski examines the use of health halos as misleading marketing in the advertising and branding of ultra-processed foods, demonstrating the impacts of messaging on consumer behavior and the health belief model.

Images Of Health In Food Advertising

Misleading Marketing And The Health Belief Model

by Debbie Danowski

Property Description
ISBN: 9781666965032
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: September of 2026
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 224
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781666965032