10% OFF

Selling The Silver Bullet

The Lone Ranger And Transmedia Brand Licensing

by Avi Santo
language: english
Publisher: UNIVERSITY OF TEXAS PRESS, April of 2015 ‧
28,38€
10% OFF CARD
free shipping
Sell ​​your book
Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.

Selling The Silver Bullet

The Lone Ranger And Transmedia Brand Licensing

by Avi Santo

Property Description
ISBN: 9780292772540
Publisher: UNIVERSITY OF TEXAS PRESS
Release Date: April of 2015
Language: English
Dimensions: 152 x 229 x 25 mm
Cover: Softcover
Pages: 331
Format: Book
Collection: Texas Film And Media Studies Series
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780292772540

BOOKS FROM THE SAME COLLECTION