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Selling The Silver Bullet
The Lone Ranger And Transmedia Brand Licensing
language: english
Publisher:
UNIVERSITY OF TEXAS PRESS, April of 2015 ‧
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28,38€
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SYNOPSIS
Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780292772540 |
| Publisher: | UNIVERSITY OF TEXAS PRESS |
| Release Date: | April of 2015 |
| Language: | English |
| Dimensions: | 152 x 229 x 25 mm |
| Cover: | Softcover |
| Pages: | 331 |
| Format: | Book |
| Collection: | Texas Film And Media Studies Series |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
Books in English > Others |
| EAN: | 9780292772540 |
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