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Handbook Of Market Research

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language: english
Publisher: Springer International Publishing AG, December of 2021 ‧
743,52€
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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis.

Handbook Of Market Research

Property Description
ISBN: 9783319574110
Publisher: Springer International Publishing AG
Release Date: December of 2021
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 1112
Format: Book
Collection: Progress In Mathematical Physics
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
Books in English > Others
EAN: 9783319574110