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Handbook Of Market Research
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Handbook Of Market Research eBook

Book eBook
language: english
Publisher: Springer International Publishing, December of 2021 ‧
728,74€
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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis.

Handbook Of Market Research

Property Description
ISBN: 9783319574134
Publisher: Springer International Publishing
Release Date: December of 2021
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business And Management
Categories: eBooks in English > Management > Management and Organization
EAN: 9783319574134
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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