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Greenwashing Practices In Company Marketing Communications

by Anita Proszowska, Malgorzata Budzanowska-Drzewiecka, Magdalena Dolhasz e Justyna Ostrowska
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2025 ‧
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This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

Greenwashing Practices In Company Marketing Communications

by Anita Proszowska, Malgorzata Budzanowska-Drzewiecka, Magdalena Dolhasz e Justyna Ostrowska

Property Description
ISBN: 9781032902395
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2025
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Hardcover
Pages: 132
Format: Book
Collection: Routledge Focus On Environment And Sustainability
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9781032902395