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Global Advertising, Attitudes, And Audiences

by Tony (University Malaysia Sarawak) Wilson
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2010 ‧
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This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

Global Advertising, Attitudes, And Audiences

by Tony (University Malaysia Sarawak) Wilson

Property Description
ISBN: 9780415875974
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2010
Language: English
Cover: Hardcover
Pages: 168
Format: Book
Collection: Routledge Advances In Manageme
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9780415875974