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Global Advertising, Attitudes, And Audiences
language: english
Publisher:
TAYLOR & FRANCIS LTD, October of 2010 ‧
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250,10€
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SYNOPSIS
This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780415875974 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | October of 2010 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 168 |
| Format: | Book |
| Collection: | Routledge Advances In Manageme |
| Categories: |
Books in English
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Management
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Advertising
Books in English > Others |
| EAN: | 9780415875974 |
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