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Global Advertising, Attitudes, And Audiences

by Tony (University Malaysia Sarawak) Wilson
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2013 ‧
79,75€
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This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

Global Advertising, Attitudes, And Audiences

by Tony (University Malaysia Sarawak) Wilson

Property Description
ISBN: 9780415860895
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2013
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 182
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780415860895