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Fundamentals Of Corporate Communications

by Richard Dolphin e David Reed
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 1998 ‧
97,32€
77,86€
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Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.

Fundamentals Of Corporate Communications

by Richard Dolphin e David Reed

Property Description
ISBN: 9780750641869
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 1998
Language: English
Cover: Hardcover
Pages: 236
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
EAN: 9780750641869