Fundamentals Of Business Marketing Research

by J David Lichtenthal, David A Reid e Richard E Plank
language: english
Publisher: TAYLOR & FRANCIS INC, January of 2004 ‧
229,82€
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Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on ?Business Marketing: A Twenty Year Review,? a thorough study of industrial/business research from 1978-1997 with critical commenta

Fundamentals Of Business Marketing Research

by J David Lichtenthal, David A Reid e Richard E Plank

Property Description
ISBN: 9780789023117
Publisher: TAYLOR & FRANCIS INC
Release Date: January of 2004
Language: English
Dimensions: 152 x 216 x 20 mm
Cover: Hardcover
Pages: 312
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780789023117