Fundamentals Of Business Marketing Education

A Guide For University-Level Faculty And Policymakers

by J David Lichtenthal
language: english
Publisher: TAYLOR & FRANCIS INC, January of 2004 ‧
74,34€
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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating

Fundamentals Of Business Marketing Education

A Guide For University-Level Faculty And Policymakers

by J David Lichtenthal

Property Description
ISBN: 9780789001320
Publisher: TAYLOR & FRANCIS INC
Release Date: January of 2004
Language: English
Cover: Softcover
Pages: 318
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780789001320