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Frontiers In Product Innovation Strategy

Predicting Market Outcomes And Creating Winning Products For A People And Planet-Friendly Future

by Diana Derval
language: english
Publisher: Springer International Publishing AG, May of 2023 ‧
71,64€
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The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive).

Frontiers In Product Innovation Strategy

Predicting Market Outcomes And Creating Winning Products For A People And Planet-Friendly Future

by Diana Derval

Property Description
ISBN: 9783031258220
Publisher: Springer International Publishing AG
Release Date: May of 2023
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 118
Format: Book
Collection: Business Guides On The Go
Categories: Books in English > Others
EAN: 9783031258220

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