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Franchising Globally
Innovation, Learning And Imitation
language: english
Publisher:
Palgrave Macmillan, March of 2010 ‧
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SYNOPSIS
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230238282 |
| Publisher: | Palgrave Macmillan |
| Release Date: | March of 2010 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 253 |
| Format: | Book |
| Collection: | International Political Econom |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780230238282 |
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