Franchising Globally

Innovation, Learning And Imitation

by Ilan Alon
language: english
Publisher: Palgrave Macmillan, March of 2010 ‧
141,61€
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Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Franchising Globally

Innovation, Learning And Imitation

by Ilan Alon

Property Description
ISBN: 9780230238282
Publisher: Palgrave Macmillan
Release Date: March of 2010
Language: English
Cover: Hardcover
Pages: 253
Format: Book
Collection: International Political Econom
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780230238282