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Global Marketing

by Ilan Alon e Eugene D. Jaffe
language: english
Publisher: McGraw-Hill QDR, May of 2012 ‧
70,65€
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Provides an international and comparative perspective to the study of marketing. This title includes examples that are provided from across the continents encompassing small and medium enterprises (SMEs).

Global Marketing

by Ilan Alon e Eugene D. Jaffe

Property Description
ISBN: 9780071318204
Publisher: McGraw-Hill QDR
Release Date: May of 2012
Language: English
Dimensions: 203 x 254 x 20 mm
Cover: Softcover
Pages: 448
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780071318204