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Flip The Funnel

How To Use Existing Customers To Gain New Ones

by Joseph Jaffe
language: english
Publisher: JOHN WILEY & SONS INC, February of 2010 ‧
31,08€
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Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.

Flip The Funnel

How To Use Existing Customers To Gain New Ones

by Joseph Jaffe

Property Description
ISBN: 9780470487853
Publisher: JOHN WILEY & SONS INC
Release Date: February of 2010
Language: English
Cover: Hardcover
Pages: 304
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780470487853