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Join The Conversation
How To Engage Marketing-Weary Consumers With The Power Of Community, Dialogue, And Partnership
language: english
Publisher:
JOHN WILEY & SONS INC, November of 2007 ‧
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SYNOPSIS
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470137321 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | November of 2007 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 320 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9780470137321 |
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