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Experiential Marketing

Secrets, Strategies, And Success Stories From The World'S Greatest Brands

by Dan Hanover e Kerry Smith
language: english
Publisher: JOHN WILEY & SONS INC, June of 2016 ‧
31,09€
21,76€
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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

Experiential Marketing

Secrets, Strategies, And Success Stories From The World'S Greatest Brands

by Dan Hanover e Kerry Smith

Property Description
ISBN: 9781119145875
Publisher: JOHN WILEY & SONS INC
Release Date: June of 2016
Language: English
Cover: Hardcover
Pages: 224
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781119145875