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language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2011 ‧
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As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.

Event Policy

From Theory To Strategy

by Gayle (University Of The West Of Scotland, Uk) Mcpherson, Malcolm (University Of The West Of Scotland, Uk) Foley e David (University Of The West Of Scotland, Uk) Mcgillivray

Property Description
ISBN: 9780415548335
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2011
Language: English
Cover: Softcover
Pages: 198
Format: Book
Categories: Books in English > Management > Hospitality and Tourism
EAN: 9780415548335