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language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2011 ‧
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As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.

Event Policy

From Theory To Strategy

by Gayle (University Of The West Of Scotland, Uk) Mcpherson, Malcolm (University Of The West Of Scotland, Uk) Foley e David (University Of The West Of Scotland, Uk) Mcgillivray

Property Description
ISBN: 9780415548328
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2011
Language: English
Cover: Hardcover
Pages: 208
Format: Book
Categories: Books in English > Management > Hospitality and Tourism
Books in English > Others
EAN: 9780415548328