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Essentials Of Marketing

Theory And Practice For A Marketing Career

by David (Newcastle Business School, Uk) Brown e Alex Thompson
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2022 ‧
71,64€
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This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.

Essentials Of Marketing

Theory And Practice For A Marketing Career

by David (Newcastle Business School, Uk) Brown e Alex Thompson

Property Description
ISBN: 9780367773427
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2022
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 484
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9780367773427