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Essentials Of Marketing eBook

Theory And Practice For A Marketing Career

by Alex Thompson e David Brown
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, September of 2022 ‧
74,19€
59,35€
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This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.

Essentials Of Marketing

Theory And Practice For A Marketing Career

by Alex Thompson e David Brown

Property Description
ISBN: 9781000653731
Publisher: TAYLOR & FRANCIS
Release Date: September of 2022
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781000653731

ALEX THOMPSON

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DAVID BROWN

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