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Environmental Marketing

Strategies, Practice, Theory, And Research

by Alma T Mintu-Wimsatt e William Winston
language: english
Publisher: TAYLOR & FRANCIS INC, January of 1997 ‧
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Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.

Environmental Marketing

Strategies, Practice, Theory, And Research

by Alma T Mintu-Wimsatt e William Winston

Property Description
ISBN: 9781560249283
Publisher: TAYLOR & FRANCIS INC
Release Date: January of 1997
Language: English
Dimensions: 159 x 216 x 25 mm
Cover: Softcover
Pages: 438
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781560249283