Capa do artigo Driving Customer Equity

Driving Customer Equity

How Lifetime Customer Value Is Reshaping Corporate Strategy

by Et Al , Valarie A. Zeithaml, Roland T. Rust e Katherine Lemon
language: english
Publisher: Simon & Schuster, December of 2000 ‧
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The first book to prepare businesses for the new service millenium, in which Customer Equity, the total lifetime value of a firm's most valuable customers, will replace Brand Equity as a firm's chief asset.

Driving Customer Equity

How Lifetime Customer Value Is Reshaping Corporate Strategy

by Et Al , Valarie A. Zeithaml, Roland T. Rust e Katherine Lemon

Property Description
ISBN: 9780684864662
Publisher: Simon & Schuster
Release Date: December of 2000
Language: English
Cover: Hardcover
Pages: 304
Format: Book
Collection: Modern Library
Categories: Books in English > Management > Management and Organization
EAN: 9780684864662

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