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Services Marketing
Services Marketing
language: english
Publisher:
MCGRAW-HILL EDUCATION - EUROPE, May of 2012 ‧
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SYNOPSIS
Recognizes that services present special challenges that must be identified and addressed in real circumstances. This title intends to develop strong customer relationships through quality service. It also focuses on knowledge needed to implement service strategies for competitive advantage across industries.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780071086967 |
| Publisher: | MCGRAW-HILL EDUCATION - EUROPE |
| Release Date: | May of 2012 |
| Language: | English |
| Dimensions: | 202 x 255 x 24 mm |
| Cover: | Softcover |
| Pages: | 704 |
| Format: | Book |
| Collection: | Civil Engineering |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780071086967 |
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