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Donald Trump And The Branding Of The American Presidency

The President Of Segments

by Kenneth M. Cosgrove
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language: english
Publisher: Springer Nature Switzerland AG, October of 2022 ‧
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This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.

Donald Trump And The Branding Of The American Presidency

The President Of Segments

by Kenneth M. Cosgrove

Property Description
ISBN: 9783030304959
Publisher: Springer Nature Switzerland AG
Release Date: October of 2022
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 235
Format: Book
Categories: Books in English > Politics > Politics in General
Books in English > Others
EAN: 9783030304959