Capa do artigo Donald Trump And The Branding Of The American Presidency
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Donald Trump And The Branding Of The American Presidency eBook

The President Of Segments

by Kenneth M. Cosgrove
Book eBook
language: english
Publisher: Springer International Publishing, October of 2022 ‧
59,61€
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This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.

Donald Trump And The Branding Of The American Presidency

The President Of Segments

by Kenneth M. Cosgrove

Property Description
ISBN: 9783030304966
Publisher: Springer International Publishing
Release Date: October of 2022
Language: English
Format: eBook
Collection: Political Science And International Studies
Categories: eBooks in English > Tourist Guides and Maps > North America
EAN: 9783030304966
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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