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Doctor Who: The Unfolding Event €” Marketing, Merchandising And Mediatizing A Brand Anniversary

The Unfolding Event - Marketing, Merchandising And Mediatizing A Brand Anniversary

by Matt Hills
language: english
Publisher: Palgrave Macmillan, July of 2015 ‧
60,82€
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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Doctor Who: The Unfolding Event €” Marketing, Merchandising And Mediatizing A Brand Anniversary

The Unfolding Event - Marketing, Merchandising And Mediatizing A Brand Anniversary

by Matt Hills

Property Description
ISBN: 9781137463319
Publisher: Palgrave Macmillan
Release Date: July of 2015
Language: English
Dimensions: 141 x 222 x 20 mm
Cover: Hardcover
Pages: 146
Format: Book
Categories: Books in English > Art > Other Arts
EAN: 9781137463319