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language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, September of 2025 ‧
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Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversification that firms can now undertake. It argues that to succeed with digital diversification, new capabilities are needed.

Diversification In The World Of Data And Ai

by Gianvito (Bayes Business School) Lanzolla e Constantinos (London Business School) Markides

Property Description
ISBN: 9781009515849
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: September of 2025
Language: English
Cover: Softcover
Pages: 92
Format: Book
Collection: Elements In Business Strategy
Categories: Books in English > Management > Management and Organization
EAN: 9781009515849