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Digital Public Relations And Marketing Communication Trends In Africa

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language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2024 ‧
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The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.

Digital Public Relations And Marketing Communication Trends In Africa

Property Description
ISBN: 9781032689616
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2024
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 214
Format: Book
Collection: Routledge New Directions In Pr & Communication Research
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Dictionaries and Encyclopedias > Encyclopedias
Books in English > Others
EAN: 9781032689616

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