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Digital Gaming And The Advertising Landscape

by Teresa De La Hera
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2025 ‧
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Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games.

Digital Gaming And The Advertising Landscape

by Teresa De La Hera

Property Description
ISBN: 9781041178118
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2025
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 206
Format: Book
Collection: Games And Play
Categories: Books in English > History > General History
Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781041178118

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